LinkedIn Ads for crypto outreach: Founder Targeting Checklist
- Use LinkedIn Ads for crypto outreach only for B2B service offers.
- Target project contacts, not token buyers, investors, or retail users.
- Start with Classic ad sets, manual bidding, and controlled audiences.
- Build targeting with Blockchain Services, company size, and founder titles.
- Use Message or Conversation formats when inbox delivery is the goal.
- Compare forecasted cost per send with actual post-launch reporting.
