Services for Crypto Projects: What Sells Agencies and Providers
This guide is for agencies and service providers selling to token-based crypto projects. It is not a guide for token issuers looking for investors or token buyers.
If you want more pipeline, you do not need a new "crypto service". You need a clear offer, a lifecycle window where your offer matters, and the right contact role to message with trust-first outreach.
- Pick one service category and one timing window before you add more offers.
- Match outreach to a specific role, then lead with proof that reduces scam fear.
- Package around outcomes and scope boundaries, not vague "we do everything" retainers.
- Test on a small list first, then scale sourcing and follow-ups.
- Keep compliance and opt-out hygiene part of the workflow, not an afterthought.
Who this guide is for (and not for)
This page is written for people who sell services to token projects, not for token issuers trying to find token buyers.
Good fit readers include:
- Agencies selling marketing, growth, PR, SEO, influencer activation, or community ops
- Audit firms, listing teams, market makers, and other specialized vendors
- Dev studios and tooling vendors building integrations, analytics, or infra
Also not included:
- Token issuers looking for investors, exchange buyers, or "marketing to pump price"
- Beginners who want a generic "how to do cold email" tutorial without choosing an offer
If you want the full system behind consistent outreach, start with the Crypto Project Acquisition operating system and the cold email step-by-step guide for service providers. If you are building a services business from scratch, the step-by-step plan from zero to first crypto clients covers offer, proof, and first outreach. If you are pivoting an existing practice into crypto, the playbook for pivoting into Web3 services covers niche choice, proof pack, and AI leverage with guardrails. If you prefer to start with marketplaces, the marketplace playbook for winning crypto clients on Fiverr and Upwork covers gig optimization and proposals. Lean teams competing with bigger shops can use the crypto client acquisition strategy for small service providers as a high-level hub.
Founders are more skeptical than ever. They have seen spam, scams, and vague "partnership" pitches for years.
That changes how services are bought:
- Trust signals matter before tactics
- Buying windows are shorter and tied to lifecycle events
- Proof beats promises, especially in first-touch outreach
A broad offer like "we do marketing for Web3" is almost never enough to earn a reply. Winning offers are narrow, timed, and backed by proof you can show in one screen.
The buying moments (lifecycle windows)
Crypto projects do buy services, but not on your schedule. Most decisions happen in short windows tied to launch, growth, or operational risk.
Pre-launch
Common needs in this window:
- Brand and messaging foundations (positioning, site copy, docs copy)
- Security planning (audit scheduling, threat modeling, incident response runbooks)
- Ecosystem readiness (wallet setup, analytics instrumentation, partner shortlists)
Primary constraint:
- Founders move fast, so "big strategy decks" usually lose to checklists and execution.
Launch
Common needs in this window:
- PR bursts and announcements (launch narrative, distribution plan, media list)
- Community activation (AMA planning, influencer briefs, content calendar)
- Listing and liquidity coordination (when relevant to the project type)
Primary constraint:
- Noise is extreme, so your pitch needs a reason-to-believe and a low-friction next step.
Post-launch growth
Common needs in this window:
- Growth experiments (funnels, onboarding, retention loops, paid tests)
- SEO and content systems (technical fixes, programmatic content, link building)
- Partnerships (integrations, ecosystem co-marketing, exchange and wallet relationships)
Primary constraint:
- Teams optimize for momentum, so show a fast path from problem to measurable outcome.
Maintenance and risk
Common needs in this window:
- Ongoing security work (monitoring, re-audits, bounty programs, incident response)
- Dev and tooling upgrades (indexers, dashboards, data pipelines)
- Compliance and operational hygiene (policies, suppression, vendor management)
Primary constraint:
- Trust matters more than novelty, so emphasize process, documentation, and credibility.
If you can name the event that makes someone buy, your outreach gets easier. Examples include a mainnet launch, a new listing push, a hack in the category, or a public growth plateau.
If your offer does not map to a specific lifecycle window, it usually sounds generic. Generic pitches get ignored in crypto because founders assume it is either spam or inexperienced.
Service category, best timing, best contact role
Use this table to align your offer with a buying moment and a real decision maker.
| Service category | Best timing window | Best contact role to target | Outreach angle that earns a reply |
|---|---|---|---|
| Marketing and growth | Post-launch growth | Growth lead, Marketing lead | Offer a 1-page teardown tied to onboarding or activation |
| PR and press releases | Launch | PR lead, Founder | Lead with a narrative + distribution plan, not "we get you featured" |
| SEO, guest posts, link building | Post-launch growth | SEO lead, Content lead | Pitch a targeted content gap list + a realistic publishing workflow |
| Influencer marketing and AMAs | Launch | Community lead, Marketing lead | Propose one event format + how you will protect brand safety |
| Exchange listings and partnerships | Launch to post-launch | BD lead, Founder | Share a partner shortlist and the prep checklist to avoid wasted outreach |
| Smart contract audits and security | Pre-launch to maintenance | Security lead, CTO | Show audit scope clarity, reporting examples, and response support |
| Dev, tooling, and integrations | Pre-launch to maintenance | CTO, Engineering lead | Identify a measurable engineering bottleneck you can remove fast |
If you want real project contacts to test your positioning in the right window, start with one free lead: /docs/core-features/leads/.
A founder can ignore promises. They cannot ignore a useful artifact.
Before you scale outreach, build a proof pack you can share in one link:
- One-page "how we work" overview
- Two short case studies (even if small)
- A teardown or audit example (redacted)
- Clear founder identity (site, about page, real team)
- Simple opt-out and compliance language
| Proof asset | Why it matters | Example that fits service providers |
|---|---|---|
| One-page process doc | Shows you are not improvising | "Our 14-day audit workflow" or "Our PR review flow" |
| Teardown or audit sample | Demonstrates thinking | A redacted report excerpt or funnel teardown |
| Case study page | Reduces perceived risk | Problem, approach, outcome, what you would do again |
| Offer one-liner | Removes confusion | A clear sentence tied to one lifecycle window |
| Trust cues | Lowers scam fear | Real domain, real name, clear opt-out, no hype claims |
The service categories (what the buyer cares about and how to position)
Below are common services for crypto projects, plus the proof and contact roles that typically matter. This is not a complete list, but it covers categories where agencies and providers most often win retainers.
Buyers do not need you to sound like a maximalist. They need confidence you understand their chain ecosystem, their risk profile, and what "good" looks like at their stage.
Marketing and growth
What the buyer cares about:
- A clear growth hypothesis tied to onboarding, activation, or retention
- Fast iteration, clean reporting, and ownership of next actions
- Risk management, meaning no shady tactics that damage reputation
Proof that gets replies:
- Short teardown of their current funnel, with 3 fixes you would ship first
- One-page case study showing the problem, the approach, and the outcome
- Simple experiment backlog that proves you can prioritize
Who to contact:
- Growth lead or Head of Growth
- Marketing lead or Head of Marketing
- Founder, for very early teams
- Product lead, when onboarding is the bottleneck
Outreach angle:
Reference {tokenName} and one observable signal from {website}. Then offer a low-effort artifact (a teardown, a checklist, or a short Loom) instead of asking for a call immediately.
PR and press releases
What the buyer cares about:
- Narrative clarity (what is new and why it matters)
- Distribution and relationships, without hype or misleading claims
- Timing coordination across announcements, partners, and community
Proof that gets replies:
- A mini launch brief with headline options and FAQ topics
- Two prior placements or examples of announcements you wrote
- A process outline showing approvals, review, and disclosure hygiene
Who to contact:
- PR lead, if the project has one
- Marketing lead, for smaller teams
- Founder, when comms is still founder-led
Outreach angle: Offer a draft outline for a launch announcement, plus a distribution plan. Avoid promising guaranteed coverage.
Press release and sponsored post sellers
If you sell press release distribution or sponsored editorial slots, positioning matters even more.
What buyers want:
- Clear expectations about what is "distribution" versus "editorial"
- Disclosure-safe language and review steps
- Targeting by audience fit, not by the biggest traffic number
Who to contact:
- PR lead, when they run comms centrally
- Marketing lead, when promotions live under growth
- Founder, when budgets are still decided at the top
A practical next read: See the PR agency outreach workflow case study for a replicable way to source contacts and run outreach.
SEO, guest posts, and link building
What the buyer cares about:
- Technical basics (indexing, site speed, structured content)
- Topic authority in a niche, not random keyword volume
- Brand safety and compliance, especially around paid placements
Proof that gets replies:
- A content gap list tied to their product and chain ecosystem
- Writing samples that sound like a real operator, not a generic "crypto SEO" agency
- A realistic outreach plan that does not rely on spam blasts
Who to contact:
- SEO lead, if they have one
- Content lead, if SEO sits under content
- Marketing lead, if the team is small
Outreach angle: Lead with one specific piece of SEO debt you can fix, plus one content opportunity you would publish first. Keep the offer narrow so they can say yes.
Guest posts and SEO outreach email list
Many agencies ask for a "crypto projects SEO outreach email list" because they want to sell guest posts, sponsored articles, or link placements to token projects.
A better way to frame it:
- Treat it as B2B media buying, not as a mass blast
- Target the role that controls content budget, then offer inventory that fits their narrative
List hygiene matters here. Static databases decay quickly, so prioritize freshness and dedupe. This is why the crypto projects contact list guide explains why static lists fail and what "verified" should mean for outreach.
Influencer marketing and AMAs
What the buyer cares about:
- Brand safety, scam risk mitigation, and creator quality control
- Formats that fit their community, not generic promos
- Clear deliverables, approvals, and disclosure expectations
Proof that gets replies:
- Curated creator shortlist with why each one fits
- Sample brief you send to creators, including disclosure language
- Post-event recap template (what you measure, what changes next)
Who to contact:
- Community lead, when community is the growth engine
- Marketing lead, when influencer spend is centralized
- Partnerships lead, when creators are treated like partners
Outreach angle: Offer one concrete format, like a 30-minute AMA with a safety checklist. Keep the CTA simple, for example asking if they want the one-page plan.
Exchange listings and partnerships
What the buyer cares about:
- Credible partner fit, not "spray and pray" introductions
- Preparation, including materials, compliance, and technical readiness
- Coordination across BD, legal, and engineering
Proof that gets replies:
- Partner shortlist and the qualification criteria you used
- Prep checklist of assets you will prepare before outreach
- Example partner pitch that is factual and non-hype
Who to contact:
- BD lead, for mature teams
- Founder, for early teams
- Ops lead, when partnerships are process-heavy
Outreach angle: Lead with prep work plus a partner shortlist. Founders respond to people who remove friction, not people who add meetings.
Many distribution paths in crypto are controlled by ecosystems, exchanges, wallets, and community channels. Position your service as a way to earn access, not as a shortcut you can "buy".
Smart contract audits and security
What the buyer cares about:
- Scope clarity and realistic timelines
- Reporting quality and remediation support
- Credibility and professionalism in a scam-heavy market
Proof that gets replies:
- Redacted report excerpt showing the level of detail
- Clear audit process, including triage and fix verification
- Incident response option for launch windows
Who to contact:
- Security lead, if the team has one
- CTO or Engineering lead, in smaller teams
- Founder, when technical decisions are still centralized
Outreach angle:
Do not lead with fear. Lead with clarity. For example, reference {tokenAddress} and the contract type, then offer a scoped review that fits their launch timeline.
Dev, tooling, and integrations
What the buyer cares about:
- Shipping speed without breaking reliability
- Observability, analytics, and operational visibility
- Integration work that does not become permanent tech debt
Proof that gets replies:
- Small architecture sketch that shows how you think
- Examples of prior integrations or dashboards you built
- Delivery plan that includes documentation and handoff
Who to contact:
- CTO, for strategy and vendor selection
- Engineering lead, for implementation ownership
- Product lead, when integrations affect UX
Outreach angle: Position around a bottleneck you can remove quickly. Examples include analytics setup, indexer reliability, or integration testing. Avoid vague "we build anything" language.
Positioning one-liners you can adapt
Use these as starting points. Make them specific to the chain and lifecycle window you target.
- PR retainer: "We help token launches turn announcements into coverage using a review-first PR workflow and compliant messaging."
- Security audit: "We run scoped smart contract reviews with clear remediation support so launch teams ship with less risk."
- SEO and content: "We build topic authority for Web3 products with technical SEO fixes, operator-grade content, and clean outreach."
Do not sell "crypto". Sell the outcome. Crypto is the context, not the value.
If your pitch cannot explain the result in plain language, it will not survive inbox filtering.
Still choosing a niche? Start with an ICP worksheet. Use the ICP guide for selling services to crypto startups and keep it narrow.
Pricing and packaging (without fluff)
Crypto founders do not buy "hours". They buy risk reduction, speed, and an outcome they can explain to their team.
A well-scoped pilot can win attention. A clean retainer wins stability.
Start with one deliverable that proves value, then expand into an ongoing lane with clear boundaries.
Practical packaging options:
- Productized pilot, meaning one clear deliverable in 2 to 4 weeks
- Retainer with defined lanes, meaning ongoing work with explicit scope boundaries
- Performance reporting layer, meaning a weekly summary that ties work to outcomes
| Packaging model | Best for | What to include | What to avoid |
|---|---|---|---|
| Productized pilot | First engagement | One deliverable, timeline, acceptance criteria | Open-ended "strategy" with no artifact |
| Scoped project | Launch windows | Deliverables list, approvals, comms cadence | Undefined revisions and surprise add-ons |
| Retainer | Ongoing growth or ops | Clear lanes, reporting rhythm, escalation rules | "Unlimited requests" without guardrails |
| Advisory | Senior expertise | Office hours, decision support, written notes | Vague access with no outcomes |
When you price, anchor to value and risk reduction. Then back into scope, timeline, and resourcing.
If you cannot describe what success looks like, do not quote a number yet.
Common pricing mistakes:
- Leading with a long menu of services instead of one primary offer
- Hiding scope assumptions, then surprising the client later
- Overpromising outcomes you cannot control, especially around token price or exchange listings
This is not legal advice. If you run outreach, follow applicable anti-spam rules, include an opt-out path, and keep a suppression workflow so you do not re-contact people who asked you to stop.
Make opt-out and suppression a visible part of your process. It protects your reputation, your deliverability, and your client relationships.
Where LeadGenCrypto fits
Once your positioning is clear, the next bottleneck is sourcing the right projects at the right time.
LeadGenCrypto can help agencies and providers by delivering verified contacts for newly launched token-based crypto projects daily. A lead typically includes a project {website}, {tokenAddress}, {blockchain}, {tokenName}, {tokenSymbol}, verified email contact(s), and Telegram when available.
Operational options:
- Export leads to CSV and route them into your CRM
- Pull leads via the Public API if you want automated intake
- Filter delivery by blockchain network to match your ICP
- Upload email or token URL exceptions to avoid duplicates and protect budget
Better service positioning reduces wasted sends. Better targeting reduces spam complaints. Better hygiene reduces duplicates.
The result is a calmer pipeline that compounds instead of resetting every time your list goes stale.
Next steps:
- Use the acquisition OS to build a full workflow: Crypto Project Acquisition for service providers
- Follow the outreach protocol when you are ready to send: Cold email step-by-step for agencies
- For the full system from ICP to nurture and channel mix: end-to-end B2B lead generation playbook for service providers.
- Before scaling paid acquisition, validate your audience and offer with our validate-before-ads case study.
To keep your targeting tight and prevent repeats, review the Filters and Exceptions docs: /docs/core-features/filters-and-exceptions/.
LeadGenCrypto • Blog & Newsletter
Practical updates for teams selling to crypto projects
Get timely updates, practical sales advice, and useful resources delivered straight to your inbox. Built for agencies and providers who want to stay sharp without the noise.
- Quick summaries of our latest articles so you can skim and decide what to read next
- Actionable ideas to boost sales, from outreach angles to proof-pack checklists
- No hype. One-click unsubscribe anytime.