Crypto Outreach Spam Words: What to Avoid (and Use Instead)
Cold email can still work for Web3 agencies and B2B service providers, but inbox placement is fragile in scam-sensitive crypto ecosystems. Note: This guide is for service providers selling services to token-based crypto projects. It is not for token issuers looking for investors or token buyers. Inside, you will get risk word groups, cleaner rewrites, ten before and after examples, and subject lines that sound like a legitimate business email.
Why word choice matters more in crypto outreach
Crypto teams receive a constant stream of phishing, fake listing offers, and too-good-to-be-true partnership pitches. Mailbox filters learn those patterns, then they punish similar language even when the sender is legitimate.
What makes crypto outreach uniquely sensitive is the combination of financial language and hype culture. A single sentence that sounds like a giveaway, a pump, or a guaranteed outcome can be enough to downgrade an otherwise normal B2B pitch.
Even a flawless SPF record cannot rescue an email that reads like a hype ad. Clean the copy first, then confirm your deliverability setup with SPF, DKIM, and DMARC is correct.
Quick rewrite check, 5 patterns that push you toward spam
- Overpromising outcomes that you cannot verify in the email body.
- Using urgency or pressure that resembles phishing or a hard sell.
- Stacking money terms like profit, ROI, or returns in the subject line and first sentence.
- Leaning on vague partnership language without a specific next step.
- Adding credibility hacks, such as "not spam" disclaimers or fake personalization.
Crypto outreach spam words to avoid, grouped by theme
These are not magic banned words. They are higher risk patterns that often correlate with scams, low trust outreach, or promotional blasts in Web3.
Hype and unrealistic outcomes
- Guaranteed / guarantee
- Risk-free
- No brainer
- Can't lose
- Moon / moonshot
- 10x / 100x
- Overnight
- Instant / immediately
- Explosive growth
- Massive gains
Urgency and pressure
- Act now
- Last chance
- Don't miss
- Limited time
- Urgent
- Final notice
- Action required
- Reply ASAP
- Today only
- Offer expires
Money and pricing language
- Double your money
- Profits
- High returns
- Guaranteed ROI
- Easy money
- Quick cash
- Payday
- Lowest price
- Free trial
- 100 percent free
Shady partnership language and credibility traps
- Exclusive deal
- Insider
- Whitelisted
- Priority access
- Secret strategy
- Click here
- This is not spam
- No catch / no hidden fees
- Verified partner
Even one outdated scandal term like "ICO bonus" can drag modern outreach into junk. Scrub old templates thoroughly, especially if you reused copy from 2017 to 2021 era campaigns.
Safer alternatives, before and after rewrites
The safest alternative is usually more specific, less emotional, and easier to verify. Use these as patterns for selling services to token projects.
| Risky version (high spam risk) | Safer version (cleaner and clearer) |
|---|---|
| "Guaranteed ROI for your token" | "I have one idea to reduce wasted spend for {tokenName}. Want a two-sentence summary?" |
| "Act now, limited slots available" | "If timing matters this week, I can share availability. Otherwise, should I follow up next week?" |
| "We can 10x your growth overnight" | "We run a small experiment first, then iterate based on results. Would a 15-minute call be useful?" |
| "This is not spam, promise" | "If this is not relevant, reply 'no' and I will not follow up." |
| "Free trial, no catch" | "Happy to do a quick teardown of {website} and send one actionable note." |
| "Exclusive partnership opportunity" | "Question about {tokenName} on {blockchain}. Is partnerships a priority this quarter?" |
| "Click here to claim your spot" | "If you want, I can send a short Loom or a one-page outline. Which is better?" |
| "Double your money with our marketing" | "We focus on measurable outcomes, not promises. Can I share one relevant case outline?" |
| "Whitelisted, insider access" | "I noticed {tokenAddress} on {blockchain}. Are you open to a quick audit note from a vendor?" |
| "Lowest price guaranteed" | "If budget is the blocker, tell me the range and I will suggest a smaller scope." |
After rewriting, run a deliverability check before you scale. A simple way to start is to test email deliverability with Mail-Tester and fix any content or authentication flags it highlights.
Subject lines that feel legit
- Question about
{tokenName}comms - Idea for
{website} - Audit note on
{tokenName}and{blockchain} - Follow-up on
{tokenSymbol}outreach - Quick check on
{tokenUrl} - Timing question for
{tokenName} - Suggestion for
{website}messaging - Intro, vendor option for
{tokenName} - Re,
{tokenName}on{blockchain} - One small improvement for
{website}
Trust cues to add beyond words
Word choice is only one part of inbox placement. Trust cues reduce both spam filtering risk and human scam suspicion.
- Real sender identity, use a real person name, a real company domain, and a signature that matches your website.
- Warm-up discipline, if you are scaling cold outreach, follow an email warm-up plan before you scale sending so you do not spike volume on a cold domain.
- Clear intent, state what you do in one sentence and who you help, then ask for a low-friction next step.
- Proof that is easy to check, link to a case page, a portfolio, or a short teardown that references
{website}directly. - Respectful opt-out, give a simple reply option to stop follow-ups, then honor it.
- Sequence structure, if you need a full outreach protocol, use our cold email to crypto projects step-by-step guide and adapt the copy to your offer.
Keep a shared "safe phrasing" snippet library, then require a quick peer review before a new sequence ships. Routing and personalization can live in your CRM, but the copy should stay calm, specific, and verifiable.
A simple blacklist format your team can reuse
If multiple people write outbound, create a short internal blacklist. You do not need hundreds of entries, you need a consistent set of patterns that you avoid by default.
Here is a tiny CSV style example you can copy into your own QA doc:
Category,Risky phrase,Safer alternative
Hype,Guaranteed,Specific experiment
Urgency,Act now,Timing question
Credibility,This is not spam,Simple opt out
Deliverability toolkit
Download the Spam-Word Blacklist CSV
Grab a ready-to-import CSV of 600+ email spam trigger words with safer alternatives, so your team can write cold outreach that stays professional and inbox-friendly.
- 600+ risky phrases with suggested safer rewrites
- Useful for agency QA checklists and copy reviews before sending
- Easy to share internally as a "do not use" list
Store the blacklist in a shared doc that writers can access while drafting. Keeping one source of truth helps your team stay consistent across clients and campaigns.
A blacklist only works if someone owns it. Assign a clear owner to resolve flagged templates quickly, otherwise the list becomes ignored background noise.
Where LeadGenCrypto fits
Clean copy helps, but list quality still decides whether you reach the right people.
If you are selling services to token projects, you want fresh contacts that match your ICP, plus the core fields you need for lightweight personalization, such as {website}, {blockchain}, {tokenName}, and {tokenAddress}.
LeadGenCrypto is one option for sourcing verified leads of newly launched token-based crypto projects daily, then exporting them to CSV or pulling them via API for your outreach stack. If you only need a small test list to validate your messaging, start with a low volume and measure replies before you scale.
Save the five pattern checklist and use it as a pre-send QA step for every new sequence. Consistency beats cleverness when you are trying to protect a sending domain.
Ignoring localized spammy words can destroy inbox rates in some regions faster than DNS mistakes. When you translate templates, re-test the copy in that language and watch deliverability by locale.
Next actions
Rewrite one template today, then run a small test send and compare reply quality. When you are ready to practice with real project contacts, you can get a free lead and run a controlled outreach test without overscaling.